They did it to sportswash and little more
I’ll grant them they’re relatively new to the world of investing and sponsorship, but there’s a phrase that rhymes with “numb money” that would seem to apply well here. The $45 billion to SoftBank to throw at WeWork and whatever other dumb idea came down the pike, the money they’ve thrown at aging soccer players, LIV, NEOM, you name it. Just reckless waste of their abundant resources…
Institutional investing from the brain trust that brought you bonesaw problem solving.
And now they’re finding out the consequences.
Complete thread:
- In the Who Could Have Predicted That category, LIV implodes. -
Joe I,
2026-04-16, 14:47
- They completely misjudged what people find compelling -
PuppyBowl,
2026-04-17, 11:12
- Nick Kokonas on what golf is actually selling -
Jason93,
2026-04-17, 11:49
- I'd say for the most part a lot of that is accurate - PuppyBowl, 2026-04-17, 12:22
- They did it to sportswash and little more -
atxND,
2026-04-17, 11:31
- I meant more the people running it, less... - PuppyBowl, 2026-04-17, 11:40
- Nick Kokonas on what golf is actually selling -
Jason93,
2026-04-17, 11:49
- I hope the Saudi Pro League is next - HCE, 2026-04-16, 16:18
- Honestly, I can't believe it lasted as long as it did -
Domer99,
2026-04-16, 15:58
- It was a lousy model, too -
Jack,
2026-04-17, 09:37
- They had basically zero TV presence. -
KGB,
2026-04-17, 12:02
- And that was going to always be a constant impediment - Domer99, 2026-04-17, 13:41
- The Bryson sickos -
Jeremy (WeIsND),
2026-04-17, 12:32
- Bryson is extremely good at YouTube - MattG, 2026-04-19, 08:47
- They had basically zero TV presence. -
KGB,
2026-04-17, 12:02
- Then there's Cristiano Ronaldo's contract with Al Nassr - hobbs, 2026-04-16, 16:21
- It was a lousy model, too -
Jack,
2026-04-17, 09:37
- Bryson DeChambeau, Jon Rahm, and Cam Smith -
atxND,
2026-04-16, 15:20
- They will.... -
Bingo,
2026-04-16, 20:50
- Scottie Scheffler being overrated is a pretty bad take... - PuppyBowl, 2026-04-17, 11:14
- Scottie isn't overrated -
Ken Fowler,
2026-04-17, 06:53
- Not as overrated as the LIV defectors. -
KGB,
2026-04-17, 07:37
- Other than Koepka (who probably panicked about his -
BillyGoat,
2026-04-17, 07:46
- Full Swing on Netflix made it pretty clear -
Greg,
2026-04-17, 09:45
- What do you mean "B-movie actress"? -
Jack,
2026-04-17, 11:28
- Well, one member of Team Brooks - Jeremy (WeIsND), 2026-04-17, 11:32
- I think he had a very real concern -
Jeremy (WeIsND),
2026-04-17, 10:59
- Agreed - Greg, 2026-04-17, 11:33
- What do you mean "B-movie actress"? -
Jack,
2026-04-17, 11:28
- Full Swing on Netflix made it pretty clear -
Greg,
2026-04-17, 09:45
- Other than Koepka (who probably panicked about his -
BillyGoat,
2026-04-17, 07:46
- Not as overrated as the LIV defectors. -
KGB,
2026-04-17, 07:37
- Damn. I had no idea. F that guy going forward.
-
Chris,
2026-04-17, 06:53
- If that's why you don't like Scottie, you'll LOVE Bryson.
-
BillyGoat,
2026-04-17, 06:41
- You'll probably have a tough time -
Jeremy (WeIsND),
2026-04-16, 20:58
- yeah, good luck with that
-
KGB,
2026-04-17, 07:35
- It's true -
Regular Joseph,
2026-04-17, 06:18
- It's hit me quite a bit the older I get -
Domer99,
2026-04-17, 08:28
- Slightly different for me. It's not so much the social -
BillyGoat,
2026-04-17, 08:34
- LIV folding, and the Saudis departing - Jeremy (WeIsND), 2026-04-17, 08:56
- In our area we have several county owned and operated... -
domer.mq,
2026-04-17, 08:49
- You're absolutely right - Regular Joseph, 2026-04-17, 09:29
- Slightly different for me. It's not so much the social -
BillyGoat,
2026-04-17, 08:34
- It's hit me quite a bit the older I get -
Domer99,
2026-04-17, 08:28
- "Greed is good."
-
oviedoirish,
2026-04-17, 05:12
- yeah, good luck with that
- I doubt Cam cares too much - Jeremy (WeIsND), 2026-04-16, 15:23
- They will.... -
Bingo,
2026-04-16, 20:50
- Just hope they don't give up on the dream of NEOM!
-
nedhead,
2026-04-16, 14:49
- They completely misjudged what people find compelling -
PuppyBowl,
2026-04-17, 11:12