They did it to sportswash and little more

by atxND, Friday, April 17, 2026, 11:31 (1 day, 22 hours, 31 min. ago) @ PuppyBowl

I’ll grant them they’re relatively new to the world of investing and sponsorship, but there’s a phrase that rhymes with “numb money” that would seem to apply well here. The $45 billion to SoftBank to throw at WeWork and whatever other dumb idea came down the pike, the money they’ve thrown at aging soccer players, LIV, NEOM, you name it. Just reckless waste of their abundant resources…

Institutional investing from the brain trust that brought you bonesaw problem solving.

And now they’re finding out the consequences.


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