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I love this theory.

by Buffalo @, The Dirty South, Monday, December 04, 2017, 08:26 @ Mike (bart)

I don't fault alumni, students, and fans one bit, though. We are desperate for a winning program befitting Notre Dame's history.

But I do place blame on the athletic administration, ND's marketing and development machine, and Kelly. If he had been as salty as Saban at press conferences in the midst of our run of dominance in October, he'd have caught some flack about it. But he seemed to be all in on talking about what a success the programmatic changes had been. Meanwhile, ND rolled out a Heisman campaign and sold a boatload of "33 Trucking" hats (even with a reluctant star at the center of that).

It might behoove us to take a few years off from the relentless promotion at which Notre Dame has become so adept.

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